OPINION

Thai soft power, or a soft sales job?

Oped, Kavi Chongkittavorn, Published on 31/01/2023

» Last week Prime Minister Prayut Chan-O-cha issued a new soft power policy to promote Thai culture as part of efforts to attract international visitors. Upon close scrutiny, what the government is trying to do is actually raise revenue. In a nutshell, it is a sales pitch, nothing more.