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LIFE

What’s the point of luxury gyms?

BitesizeBKK, Published on 25/02/2026

» Luxury gyms are expanding across Bangkok at a pace that feels less like a passing trend and more like a structural shift in how urban space is being used. From private Pilates studios tucked into Thonglor side streets to padel courts embedded within mixed-use developments, these spaces are multiplying in neighbourhoods that already signal affluence, and they do so with a distinct confidence. Their membership fees are high, their interiors deliberately restrained, and their access often limited. What they offer extends well beyond fitness.

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

BoT upgrades Thai GDP forecast after robust Q4

Business, Somruedi Banchongduang, Published on 25/02/2026

» The Bank of Thailand is upbeat about the country's growth prospects, projecting GDP expansion of 1.9% this year, up from its previous estimate of 1.5%, after the economy grew stronger than forecast in the fourth quarter of last year.

WORLD

Trump seeks to strike back in crucial State of the Union

AFP, Published on 25/02/2026

» WASHINGTON (UNITED STATES) - US President Donald Trump will try to sell voters on the economy during his State of the Union address Tuesday, despite suffering a series of stinging blows ahead of crucial midterm elections this year.

THAILAND

Buddhist principles urged to ease tensions

News, Jutamas Tadthiemrom, Published on 25/02/2026

» Amid renewed Thai–Cambodian tensions, scholars and civic leaders have called for the application of Buddhist principles to ease divisions, urging both societies to draw on their shared spiritual heritage as a foundation for dialogue and reconciliation.

PROPERTY

Aira Capital banking on leasehold developments

Business, Kanana Katharangsiporn, Published on 25/02/2026

» MAI-listed Aira Capital Group continues to focus on property investment on leasehold land, with plans to invest 2.3 billion baht to develop the DoubleTree by Hilton Bangkok Silom hotel, as well as 1 billion baht for a wellness residential project in a tourist destination.

BUSINESS

Demographics fuel Bangkok Life Assurance's growth drive

Business, Nuntawun Polkuamdee, Published on 25/02/2026

» Bangkok Life Assurance (BLA) expects Thailand's life insurance industry to maintain its growth momentum this year, supported by demographic tailwinds and regulatory flexibility, as the company prepares to increase its exposure to Thai equities and roll out a new long-term care product targeting age-related diseases.

BUSINESS

Bualuang Securities flags politics as primary market risk

Business, Nuntawun Polkuamdee, Published on 25/02/2026

» Domestic political uncertainty is the Thai stock market's most significant immediate risk, as it could undermine investor confidence in the short term if left unresolved, while US tariff measures are viewed as a secondary external headwind, says Bualuang Securities (BLS).

THAILAND

PM orders vigilance over Trump's global tariff move

News, Mongkol Bangprapa, Published on 25/02/2026

» Prime Minister Anutin Charnvirakul yesterday assigned Finance Minister Ekniti Nitithanprapas and Commerce Minister Suphajee Suthumpun to closely monitor the United States' plan to impose a flat 15% global tariff, a cabinet source said.