Showing 1 - 4 of 4
Time to leverage big data for the public good
News, Published on 02/11/2022
» The digital age has taught businesses to see people as individuals rather than just as members of certain demographic cohorts. On social media, we receive personalised ads based on our responses to previous ads, our current location, and our shopping habits. Our massive digital footprint enables companies to know precisely how effective their advertising campaigns are at the individual level and to derive immense value from this knowledge.
Digital dreams
News, Nuntawun Polkuamdee, Published on 29/03/2022
» Proud Limpongpan is chief strategy officer and chief marketing officer of Zipmex. With international experience in the tech and retail sectors, she has garnered wide-ranging media coverage from CNN, The New York Times and Vogue.
In search of broader horizons
News, Thana Boonlert, Published on 31/08/2020
» A large number of Thai students are now getting into top universities abroad, including the prestigious Ivy League, to seize opportunities from an international environment.
FFP goes into battle as share fight rekindles
News, Published on 11/05/2019
» The shareholding wrangles which are upsetting the prospects of a political high-flyer are back in the spotlight after last week's brief respite afforded by His Majesty the King's coronation.