OPINION

UK setbacks dent soft power push

Oped, Nopporn Wong-Anan, Published on 08/07/2025

» As Thailand hosts the Splash Soft Power Forum from today to Friday, showcasing the country's ambitions across 14 soft power industries -- from Muay Thai and fashion to wellness and cuisine -- two recent developments in the UK threaten to undermine the credibility and momentum of this strategic initiative.