Showing 21 - 30 of 32
Social media, political turmoil hit book industry
Business, Saengwit Kewaleewongsatorn, Published on 31/01/2014
» The Publishers and Booksellers Association of Thailand (Pubat) estimates the book industry will be stable with sales of 25 billion baht this year due to various negative factors including the economic slowdown and political turmoil.
Ad firms see April bounce
Business, Saengwit Kewaleewongsatorn, Published on 03/03/2014
» Thailand's advertising industry expects to see a recovery in ad spending despite the political tensions, as advertisers prepare for marketing campaigns in April, the peak season for product sales.
Nielsen study breaks down trends among generations
Business, Saengwit Kewaleewongsatorn, Published on 25/11/2013
» A study by Nielsen (Thailand) has highlighted the tastes of young Thais aged 15-35, whom it confusingly dubs Gen Me in contrast with Me Gen oldsters, in their late 30s and up.
Digital TV bidders to be announced next week
Business, Saengwit Kewaleewongsatorn, Published on 03/12/2013
» The National Broadcasting and Telecommunications Commission (NBTC) will announce qualified bidders next Monday to move ahead the digital TV auctions despite growing political tensions.
Ad industry cagey about prospects
Business, Saengwit Kewaleewongsatorn, Published on 09/12/2013
» The Thai advertising industry is expected to grow by 5% next year, depending on the country's economic situation and political stability.
Media space provider looks abroad to boost revenue
Business, Saengwit Kewaleewongsatorn, Published on 24/10/2013
» VGI Global Media Plc, an SET-listed advertising space provider under BTS Group, will expand internationally to create new revenue streams and strengthen its out-of-home media business.
Protests threaten advertising industry's budgets
Business, Saengwit Kewaleewongsatorn, Published on 07/11/2013
» Advertisers are taking into account the political uncertainty and declining spending power as they set their ad budgets for next year, says the Media Agency Association of Thailand.
Advertising association cuts forecast
Business, Saengwit Kewaleewongsatorn, Published on 09/08/2013
» Political uncertainty is a major concern for advertisers in the second half of this year and will probably affect advertising spending if the situation worsens.
Deal will cut digital-TV costs
Business, Saengwit Kewaleewongsatorn, Published on 10/06/2013
» Free-TV operators and telecom service providers will share digital-TV infrastructure to reduce the maintenance costs of broadcasting towers.
TV home shopping channels face special NBTC regulation
Business, Saengwit Kewaleewongsatorn, Published on 26/07/2013
» The National Broadcasting and Telecommunications Commission (NBTC) plans to issue a specific regulation for TV home shopping channels next year.