Showing 1-10 of 564 results
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Workpoint raises airtime rates by 30%
Business, Saengwit Kewaleewongsatorn, Published on 13/07/2015
» SET-listed Workpoint Entertainment Plc has raised airtime advertising rates for its digital TV channel by 30% thanks to surging viewership, which accounts for 10% of the overall TV industry.
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Toshiba cuts 2015 sales target to 5%
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Toshiba Thailand Co has halved its 2015 sales growth target to 5% as negative factors hit sales of information technology (IT) products.
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Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
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ZEEL reels in Thai viewers
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» Indian entertainment companies are eyeing the Thai market, aiming to cash in on the rising popularity of Bollywood films and Indian TV series among viewers here.
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Post Publishing mushrooms
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» SET-listed Post Publishing Plc, publisher of the Bangkok Post, Post Today and M2F newspapers, will acquire a 51% stake in medium-sized TV content provider Mushroom Television Co in a bid to reinforce its TV business.
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Thai brands failing to engage, says agency
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2015
» Consumers are losing trust in Thai brands as they stick to similar marketing strategies and campaigns, says advertising agency Y&R Thailand, which conducted a brand asset valuator study in nine provinces involving 2,500 respondents across 130 product categories.
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Next Step tries satellite TV
Business, Saengwit Kewaleewongsatorn, Published on 08/07/2015
» Next Step Co, a producer of TV documentary programmes, has jumped on the satellite TV bandwagon, introducing its first free-to-air platform.
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Thai TV, NBTC given chance to settle argument
Business, Saengwit Kewaleewongsatorn, Published on 10/07/2015
» The Central Administrative Court gave cash-strapped Thai TV Co and the national broadcasting regulator the chance to settle their case by themselves yesterday after the digital TV operator failed to pay its second instalment of auction fees.
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Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
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Mullen Lowe shores up local stable
Business, Saengwit Kewaleewongsatorn, Published on 04/06/2015
» Mullen Lowe Group, a New York-based creative agency, has launched a local digital communications unit, Lowe Profero, to strengthen its fully integrated advertising network in Thailand.
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