Showing 1 - 10 of 26
Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Experts urge use of online tools
Business, Suchit Leesa-nguansuk, Published on 13/07/2018
» Thai businesses should understand customer preferences, have a target group of users and use online marketing and social media to empower cross-border trade opportunities in China and India, says business ad tech experts.
Christmas dinner around the world
Holiday Time, Christopher Lombardi, Special publications, Published on 23/12/2019
» The conventional Christmas meal of turkey, ham and traditional trimmings are but one facet of this broadly interpreted holiday repast. Unsurprisingly, many of these diverse traditions have their roots in Christianity, whose influence on Christmas foods has endured through the ages.
How to ride the post-Covid wave
Business, Published on 16/10/2020
» Covid-19 has transformed the world. As uncertainties multiply, brands and businesses must learn to navigate uncharted waters in rapid cycles. To inspire businesses to move forward, however daunting the outlook may seem, the Bangkok-based marketing agency Head100 offers perspectives on possible pathways to reimagining the "next normal" -- be it old or now.
Let's get political (art)
Guru, Pasavat Tanskul, Published on 08/03/2019
» With the upcoming general election finally happening on Mar 24, the fate of the city hangs in the balance of voters hoping for some actual policy changes that leans toward democracy. However, some may express scepticism and while expressing one's doubts and criticism could be met with scorn and censorship, there are a few people who have expressed their opinions in other forms -- namely street art. Enter Headache Stencil, an anonymous masked political painter whose art usually deals with Thailand's recent social and political happenings.
Put Thais before THAI
Oped, Postbag, Published on 20/06/2020
» I fully agree with Chartchai Parasuk in his June 18 article that "Thai Airways will require 100 billion baht to make up for past and future losses. Without an initial cash bailout, it is almost pointless to discuss business restructuring.
The S.L.P. Experience
B Magazine, Chanun Poomsawai, Published on 15/09/2019
» When Sergio Lorenzo Pizzorno came out with his first solo single, Favourites, back in June, we were pleasantly surprised. The song, an unlikely collaboration with UK rapper Little Simz, gave us an early glimpse into what could be expected from Pizzorno's solo project -- a whole lot of wacky swagger coated with a good amount of sonic experimentation. Listening to it closely, you can easily detect that indie impishness of his band Kasabian as well as the genre-hopping tendencies of Gorillaz. It's an impressive balancing act of breakbeat backdrop and funky basslines that sounds entirely new and familiar all at once.
The meat of the matter
Life, Arusa Pisuthipan, Published on 30/09/2019
» Late last month, KFC launched Beyond Fried Chicken, a plant-based chicken substitute at a single location in Atlanta, USA. According to a New York Times report, the chicken giant sold as many plant-based wings and nuggets in only five hours as its popular popcorn chicken in an entire week.