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Soft power charms, with a Thai ripple
News, Vitit Muntarbhorn, Published on 04/12/2023
ยป The term "soft power" has seeped into international relations and it is now a catchphrase with its own global momentum. Yet it should be recalled that in the 1980s, it was used to describe the nature of a weaker state confronted by the "hard power" embodied by a stronger state.
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