Showing 1-10 of 25 results
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Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
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Discover the origins of German currywurst
Life, Vanniya Sriangura, Published on 08/09/2023
» This Saturday, the Goethe-Institut Thailand will feature a culinary talk dubbed "KulturHub: Getting To Know Currywurst".
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Picturing Potter all over again
Life, Tatat Bunnag, Published on 22/05/2020
» Do you remember your first time reading the Harry Potter books? For many who were born and raised in the last two decades, they will surely have the story of this young wizard and his epic adventures as part of their childhood memories. There's indeed something genuinely special about these novels by British author J.K. Rowling. Whether it's unique storytelling or the wonderful illustrations, they couldn't escape, becoming lost in this spellbinding magical world. But whatever the reasons might be, the Harry Potter series definitely cast its spell on children and readers all over the world.
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A creative accounting
Life, Thana Boonlert, Published on 13/02/2023
» Sophie, a young pianist, dreams of performing at a concert hall. When she gets an invitation letter, she feels overjoyed and begins to prepare for a debut, though with a sense of foreboding. On concert day, the sound of music comes from nowhere. She finds that it is created by the ghosts of past performers, yet continues to play her instrument. Her performance brings the ghosts peace, and they gradually disappear. As time goes by, Sophie becomes a successful pianist, but she never forgets the event.
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Superstition killed the turtle
Life, Published on 08/10/2018
» Throughout the 25 years of her life, Om Sin -- a sea turtle from Chon Buri -- was a symbol of luck and longevity to people who threw coins into her concrete pond believing that doing so would bring them prosperity. Little did she know that it would bring bad luck upon herself.
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An American story
Life, Published on 08/12/2014
» The story of American expats in far-flung Siam is the tale of one of the world's most fascinating foreign communities, and a new book published by EDM Books offers a deep and detailed insight into it.
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King of khon
Life, Published on 02/11/2021
» Choreographer Jitti Chompee's in-depth research into the Thai historical art form khon has accumulated into contemporary works that intermingle the old and the new that can captivate current generations which may have grown distant from traditional roots.
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Class of Covid-19
Guru, Suthivas Tanphaibul, Published on 20/08/2021
» Stepping out into the world as a fresh graduate during a pandemic has been undeniably difficult. Transition into adulthood is tough enough without Miss Rona, who has caused the decline of job opportunities, an unstable political situation and loss of life experiences, to name a few on the tip of the iceberg. However, this is a reality that millions of young Thais face today. Guru speaks to a few to learn about their beginnings at adulthood and resources they can turn to for help.
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What the 2010s taught me
Guru, Kankanok Wichiantanon, Published on 27/12/2019
» As 2020 comes a-knocking, Guru asked inspiring Thais what has meant the most to them in the past decade.
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Thai pride
Guru, Eric E Surbano, Published on 15/11/2019
» Thailand is well-known around the world for a number of things: beautiful beaches, great food and extremely friendly people, to name a few. It's also home to a variety of homegrown talent be it in the entertainment industry or elsewhere. Sure, you can probably name a bunch off the top of your head that people go gaga for right here in the country, but there's also a number of them who are pretty well-known internationally, some of whom you may not be aware of. Either way, these are people who are making their motherland proud and whose works are worthy to be celebrated. From make-up artists to cake designers, here are Thais who are getting recognition locally and internationally for their work.
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