Showing 1-10 of 52 results
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They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
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From humble beginnings to app pioneer
Business, Sasiwimon Boonruang, Published on 17/11/2018
» Jin-woo Lee, an employee of South Korean search giant Naver Corp, the parent company of Line, was the first person to bring Line messaging to Thailand seven years ago, before the 3G network was even launched in the country. He had come a long way.
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Thai filmmakers win top honours
Life, Sasiwimon Boonruang, Published on 23/11/2016
» Two Thai filmmaking teams were the finalists to compete with 10 entries from Singapore, Australia, Indonesia, the Philippines and Tanzania at the inaugural the "5-Min Video Challenge" organised by Singtel Group.
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Thais told to guard online data
Business, Sasiwimon Boonruang, Published on 23/11/2018
» Thais' behaviour has changed because of three major social influencers -- Facebook, YouTube and Line -- which are free services, but users pay by ceding their privacy.
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Creativity called for amid ad disruption
Business, Sasiwimon Boonruang, Published on 20/03/2018
» The advertising industry is no exception to the growing list of businesses that have been disrupted by digital technology, as consumers are less likely to view advertising.
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SkyDesk app ties up with TAT to deliver fresh experiences
Business, Sasiwimon Boonruang, Published on 22/12/2017
» Following its launch in Japan last year, SkyDesk Media mobile application will be accessible in Thailand in collaboration with the "Amazing Thailand" app created by the Tourism Authority of Thailand (TAT).
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Real-time data, QR codes to pace 2018 trends
Business, Sasiwimon Boonruang, Published on 30/11/2017
» Real-time data, personalisation and quick response (QR) codes will be the top three trends in digital and social media next year, says Thoth Zocial, a provider of social data analytics services.
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Beyond advertising
Life, Sasiwimon Boonruang, Published on 05/04/2017
» In the modern approach to consuming news and information, online influencers are mightier than the sword. To cater to these platforms, Japanese start-up Withfluence now serves as a bridge between online influences and brands, with its primary focus on marketing.
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Putting it on the Line
Life, Sasiwimon Boonruang, Published on 15/03/2017
» Hello Kitty, Doraemon, Mickey Mouse, Pokémon -- these foreign characters and many more have been dominant with Thai consumers for decades.
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The way ahead for robotics
Life, Sasiwimon Boonruang, Published on 06/07/2016
» Behind the dramatic growth of South Korea is the advancement of science and technology, and the Korean Institute of Science and Technology (KIST) is one of the main players in the country's technological achievement.
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