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Time to leverage big data for the public good
News, Published on 02/11/2022
» The digital age has taught businesses to see people as individuals rather than just as members of certain demographic cohorts. On social media, we receive personalised ads based on our responses to previous ads, our current location, and our shopping habits. Our massive digital footprint enables companies to know precisely how effective their advertising campaigns are at the individual level and to derive immense value from this knowledge.
A just post-pandemic transition
Oped, Published on 24/07/2020
» It will take time for Covid-19's economic consequences to come into full view. But some of the costs are already becoming apparent, beginning with the devastation the crisis will wreak on the global workforce. With climate change also threatening to hurt the world's most vulnerable workers, the need for a holistic crisis response that emphasises both justice and sustainability could not be greater.