Showing 31 - 40 of 88
Se-Ed continues to shelve ailing chain bookstores
Business, Saengwit Kewaleewongsatorn, Published on 19/11/2014
» Bookstore chains have continued to close or downsize their unprofitable outlets to maintain sales growth as the book industry is likely to see flat growth this year because of the sluggish economy.
Grammy, GDC pair up in virtual world
Business, Saengwit Kewaleewongsatorn, Published on 24/10/2014
» GMM Grammy Plc, the country's largest entertainment firm, has launched its new virtual networking platform in collaboration with IT provider GDC to cash in on the proliferation of online advertising.
Ad firms pin hopes on government stimulus
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2014
» The Thai advertising industry is still weak and will not recover until next year when the government carries out its economic measures and invests in infrastructure megaprojects, says media company Group M.
TrueVisions seeks 5% growth
Business, Saengwit Kewaleewongsatorn, Published on 02/09/2014
» Pay TV operator TrueVisions plans to increase customers' average spending per bill to 900 baht from 763 baht in a drive to maintain growth of 5% this year amid high competition from digital and pay TV rivals.
Gen X leads multi-screen habit
Business, Saengwit Kewaleewongsatorn, Published on 01/09/2014
» Generation X tops the list of owners of at least two screen devices, making the multi-screen habit a norm for this generation who seeks success and perfection in life, says Intage Thailand, a Tokyo-based marketing research agency.
CTH pay-TV subscribers complain about shoddy service
Business, Saengwit Kewaleewongsatorn, Published on 25/08/2014
» CTH's pay-TV subscribers have lodged complaints about unfair treatment with the National Broadcasting and Telecommunications Commission (NBTC), claiming that they pay high fees for a poor service.
Starcom set on the digital route to growth
Business, Saengwit Kewaleewongsatorn, Published on 13/08/2014
» Starcom MediaVest Group (SMG), the global media agency, intends to generate half its revenue from non-traditional media to find a model for investment in this fragmented era.
Digital TV can reward advertisers
Business, Saengwit Kewaleewongsatorn, Published on 23/07/2014
» Brands should allocate some of their advertising budgets to new digital TV channels to take advantage of their rising audience, says Mindshare, a global marketing and media services network.
'Daily News' spends B5bn on TV debut
Business, Saengwit Kewaleewongsatorn, Published on 19/07/2014
» Daily News, Thailand's second-largest daily newspaper, is set to invest 5 billion baht in its digital channel New TV in a bid to become a top-five digital player in three years.
Fox localises content
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2014
» Fox International Channels (FIC), Asia’s largest content provider, is focusing on generating more revenue from advertising to grasp opportunities from the entry of digital TV channels in Thailand to drive its 2014 growth by 40%.