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Heritage is not soft power
Life, Thana Boonlert, Published on 02/05/2022
» Harvard University Professor Joseph Nye coined the term "soft power", or the ability to obtain preferred outcomes by attraction, rather than coercion or payment, in his book Bound To Lead in 1990. However, he has since seen his brainchild, scribbled out on his kitchen table, grow in scope of application and distance.
Promoting a culture of reading
Life, Thana Boonlert, Published on 29/09/2021
» Tucked away in the middle of nowhere, an independent bookshop in Rayong's Klaeng district won an award for being a cultural hub in remote areas amid the coronavirus pandemic.