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Riding the South Korean wave
Life, Suwitcha Chaiyong, Published on 28/12/2021
» Looking back on the year in music, the global phenomenon BTS helped propel the fan base expansion of K-pop groups into the United States. BTS, the seven-member boy band, continues to break recording history and open new frontiers for Asian artists. In March, IFPI, the organisation that represents the recorded music industry worldwide, named BTS as its Global Recording Artist of the Year 2020. The septet won over Taylor Swift, Drake, The Weeknd and Billie Eilish, who ranked second to fifth place respectively. The boy band was the first Asian artist to win the IFPT Global Recording Artist of the Year Award.
Support Boy's Love and expand our soft power
Life, Suwitcha Chaiyong, Published on 15/11/2021
» Whenever Korean music, TV dramas and films become a global phenomenon, especially gaining popularity among American audiences, Thai people usually talk about Korean soft power strategies and what we should do to accomplish what they have done.