Showing 61 - 70 of 90
World Cup weathers political heat
Business, Saengwit Kewaleewongsatorn, Published on 27/11/2013
» RS Plc, the local media rights holder for 2014's Fifa World Cup in Brazil, says the political crisis has not hurt sponsorship deals for the football contest.
Media space provider looks abroad to boost revenue
Business, Saengwit Kewaleewongsatorn, Published on 24/10/2013
» VGI Global Media Plc, an SET-listed advertising space provider under BTS Group, will expand internationally to create new revenue streams and strengthen its out-of-home media business.
CSR takes centre stage at ad awards
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2013
» Advertising is taking a new direction, focused on brand image and corporate social responsibility (CSR) alongside product sales, say ad executives.
Media-tool firm chooses Thailand as Asia centre
Business, Saengwit Kewaleewongsatorn, Published on 10/10/2013
» Vizrt, a Norwegian content production tool provider, has selected Thailand as its Asia-Pacific hub thanks to the country's growing number of broadcast operators, particularly in digital TV.
Interbrand: Think globally
Business, Saengwit Kewaleewongsatorn, Published on 07/10/2013
» Interbrand, a New York-based branding consultancy, suggests the Thai government encourage small and medium-sized enterprises (SMEs) to build their brands to prepare for the Asean Economic Community in late 2015.
NBTC faults Channel 7 contracts
Business, Saengwit Kewaleewongsatorn, Published on 30/09/2013
» A subcommittee of the national broadcasting regulator has ruled the broadcast concession between BBTV Channel 7 and the Royal Thai Army violates the public-private joint venture law.
True, RTL join hands on content expansion
Business, Saengwit Kewaleewongsatorn, Published on 18/09/2013
» RTL CBS Asia Entertainment Network, a Singaporean media company, has entered Thailand's broadcasting industry by forming a partnership with TrueVisions, a leading pay-TV operator.
Envirosell: Keep the message simple to succeed in Myanmar
Business, Saengwit Kewaleewongsatorn, Published on 11/09/2013
» Ad messages should be kept simple and used repeatedly to communicate effectively with TV viewers in Myanmar, says a survey by Envirosell Thailand.
Resort targets culture vultures
Business, Saengwit Kewaleewongsatorn, Published on 09/09/2013
» The Sampran Riverside Hotel, formerly known as the Rose Garden Riverside, has set its sights on becoming a premium resort with an eco-culture theme to attract more tourists with high purchasing power.
Chuo Senko upbeat on growing regional market
Business, Saengwit Kewaleewongsatorn, Published on 04/09/2013
» Chuo Senko (Thailand), a leading advertising agency, says its outlook in Southeast Asia is bright thanks to rising demand from Japanese investors keen on opportunities arising from the Asean Economic Community.