Showing 1 - 10 of 17
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
All systems go
Life, Sasiwimon Boonruang, Published on 04/07/2018
» Unlike other seniors her age, 83-year-old Grandma Siri* can now stay at home alone while her family members go to work worry-free, thanks to an elderly-friendly innovation that is the product of joint research by several Thai universities and a Japanese organisation with an aim to provide senior citizens a better quality of life.
UberTaxi focused on improving cab utilisation
Business, Sasiwimon Boonruang, Published on 14/12/2017
» Riders will have more alternatives for ride-hailing with the launch of UberTaxi, a legal cab partnership between Uber Thailand and Howa International, the operator of Suvarnabhumi Taxi Cooperative.
Making mascots
Life, Sasiwimon Boonruang, Published on 10/05/2017
» When someone mentions the Kumamoto Prefecture in Japan, the image that pops up in our heads is that of a black furry bear, with circular red cheeks and wide eyes. The mascot is called Kumamon, and it represents the success of character design, associating a recognisable image with a place -- a symbol that works culturally as well as economically. Kumamon was estimated to generate over 123 billion yen (37.7 billion baht) in income in 2014, according to the Bank of Japan, and functions as an effective tourism promoter.
Smartening up their act
Life, Sasiwimon Boonruang, Published on 12/10/2016
» Education is certainly one of the fundamental drives to steer the country towards Thailand 4.0, or a value-based economy. With this notion in mind, a Thai start-up has attempted to revolutionise the school management system.
Silky smooth scientific performance
Life, Sasiwimon Boonruang, Published on 03/06/2015
» Thai youths proved their talent at the recent Intel International Science and Engineering Fair (ISEF), held in Pittsburgh, USA, winning nine awards in the categories of animal science, plant science and environmental engineering. A team from Damrongratsongkroh School in Chiang Rai won four awards at the competition. They were also the event's youngest contestants. Their project, a new method of silk sheath production, was developed from their observation of the spinning behaviour of silkworms. It won the best of animal science (US$5,000 prize), first place grand and physical science from Sigma Xi awards, as well as a trip to the European Union Contest for Young Scientists in Italy this September.
Educating toddlers is largely academic
Life, Sasiwimon Boonruang, Published on 29/05/2015
» It has long been believed that students in Bangkok are offered better academic opportunities, and are smarter, than their peers in provincial schools. But this is not necessarily true.
Mind your language
Life, Sasiwimon Boonruang, Published on 01/04/2015
» Online language translation service Google Translate is smart, of course. But many times it is not smart enough after users complained they were unsatisfied with the results, which often do not make sense.
Press play to begin lesson
Life, Sasiwimon Boonruang, Published on 04/02/2015
» YouTube can be much more than just a tool of entertainment. With the right application, the world's largest video sharing website can also serve as an educational tool that reaches a large number of people at minimum, or even zero, cost.
The Jakata tales
Life, Sasiwimon Boonruang, Published on 03/12/2014
» Four years since the Software Industry Promotion Agency (Sipa) initiated a project to make the animation version of Mahajanaka in 2010, it is ready for release. The project has been produced jointly by 15 local animation studios, with the permission of His Majesty the King.