Showing 1 - 10 of 402
Indians' Airbnb bookings in Thailand soar
Post Reporters, Published on 02/06/2024
» More Indian tourists, especially those of Gen Y and Gen Z, are visiting Thailand. They like Bangkok, Chiang Mai, Krabi, Phuket and Koh Samui but have started to look at less-known destinations, according to the government spokesman.
'Gen Z' group alarmed by rise in vaping in schools
News, Chairith Yonpiam, Published on 28/05/2024
» A campaign is gaining traction to eradicate e-cigarettes from schools where use has increased more than fivefold in the last seven years, according to studies cited by campaigners.
Sam Yan shows need to save history
Oped, Published on 23/05/2024
» What distinguishes Thailand from many other countries is our rich diversity in culture and history. Yet slowly but surely, the distinctive heritage of our local communities is disappearing. Often property developers destroy historic buildings in pursuit of profit. But why do their rights always seem to come first? Why do we have to beg to protect our cultural assets?
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.
'Doctor Climax' comes to Netflix on June 13
Guru, Published on 13/05/2024
» After exploring a sensitive topic of Thai Buddhism and its commercialisation with 'The Believers', or Sathu in Thai, Netflix is about to stir up another taboo in Thai culture with 'Doctor Climax'.
Younger Asian tourists opt for cheaper regional holidays
Business, Molpasorn Shoowong, Published on 26/04/2024
» With travel costs soaring, more tourists from Asia-Pacific are opting for intra-regional trips, particularly Gen Z and millennials, as a majority of younger adults want to save up for trips, according to Marriott International.
Celebrating Asia's Visionary Leaders and Brands
Published on 04/04/2024
» Influential Brands® and its Thailand’s partner Neo target jointly hosted another grand event at the Chatrium Grand Bangkok Hotel on the 1st of April, 2024 following the success of the CEO Summit and Award Ceremony held at the Fullerton Hotel in Singapore on the 15th of March. The events served as a platform to celebrate and acknowledge the innovative leaders and businesses in ASIA with the participation of more than 300 influential personalities, including top executives and entrepreneurs.
Shopee puts live sales as its key to growth
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.
Workers look to AI for careers
Business, Suchit Leesa-nguansuk, Published on 20/03/2024
» Workers in Thailand with artificial intelligence (AI) skills and expertise could see salary hikes of over 41% from employers, according to a new report.
Nestlé Pure Life Ignites Gen Z with Fresh Beats
Published on 18/03/2024
» Nestlé Pure Life, under Nestlé (Thai) Ltd.’s Water Business Unit, is investing 200 million baht to target Gen Z consumers with the launch of the “Nestlé Pure Life Fresh No Limit” campaign, its biggest summer campaign of the year. The campaign strategy includes a major revamp of the Nestlé Pure Life brand globally for the first time in five years under “The Ripples of Life” concept, spreading ripples of freshness to the new generation at scale. Nestlé Pure Life will further penetrate the market through a music collaboration by partnering with popular teen music label Sonray Music, featuring BUS, the popular T-pop band, as its summer presenters. They will team up with James Jirayu to inspire and share the Fresh No Limit experience with members of Gen Z nationwide.