Showing 1 - 10 of 31
#Marketing101
Guru, Napamon Roongwitoo, Published on 23/10/2015
» Hands up if you're annoyed by those people at department stores who suddenly jump in front of you and try to convince you buy a fat loss programme/purchase a skin treatment course/sign up for something you don't care about. Or those YouTube ads that disrupt your playlist. Not to mention those boxes at the supermarket that automatically blare a commercial when you walk by. What are you selling, heart attack remedies?
Fresh waves of fab
Life, Napamon Roongwitoo, Published on 08/09/2015
» With so many fashion brands emerging every day, both online and in actual stores, it is always exciting to discover a brand with real potential among thousands of fad-driven spur-of-the-moment Instagram shops.
Elle Fashion Week springs into action
Life, Napamon Roongwitoo, Published on 05/03/2015
» Elle Fashion Week will be held at its old stomping grounds, the Morakot Outdoor Carpark, Central Chidlom, on Friday through Sunday.
New era of luxury
Life, Napamon Roongwitoo, Published on 22/12/2014
» Building a shopping mall is not rocket science — all you need are deep pockets. Keeping ahead of the game through thick and thin, however, requires a lot more than that.
It's the mother of all responsibilities
Life, Napamon Roongwitoo, Published on 21/11/2014
» I recently came across an online forum asking singles and childless couples why they had decided not to have kids. I braced myself for some anti-child answers — something a mother like me does not like to see.
Fashion's invisible hands
Life, Napamon Roongwitoo, Published on 07/10/2014
» The world is fascinated with fashion, and a day never goes by without a designer, a new collection, a brand, or new trends being featured in the news. Upon seeing red carpet pictures, over-zealous reporters always ask that one seemingly compulsory question: "Who are you wearing?"
An unseasonal season
Muse, Napamon Roongwitoo, Published on 09/08/2014
» The autumn/winter 2014 collection was admittedly a tricky one for Swedish fast fashion brand H&M.
Creating creativity
Life, Napamon Roongwitoo, Published on 04/08/2014
» Creativity is, by its very nature, practically impossible to measure. However, while rankings, even very methodically prepared ones, cannot hope to portray the whole truth about the state of the creative scene in this country, what they can do is give us an idea of how the rest of the world views us.
First and foremost
Life, Napamon Roongwitoo, Published on 13/06/2014
» Bangkok is not devoid of luxury brands, but Bangkokians and visitors seem to adopt the “the more the merrier” concept, and gleefully welcome new brands with open arms and wallets. The launch of Central Embassy, set to be the most iconic department store in the region, brings a parade of new yet already famous brands in its wake, as well as existing brands that formerly hid in a multi-label setting.
Quest for the best
Muse, Napamon Roongwitoo, Published on 07/06/2014
» A lot of women feel intimidated by department-store beauty counters because the salespeople often glare if you try out some of the products on offer, but then decide against buying any. Here’s a great chance to try new products and feel like a boss, because you'll be there in the role of a judge.