Showing 1 - 10 of 536
Sam Yan shows need to save history
Oped, Published on 23/05/2024
» What distinguishes Thailand from many other countries is our rich diversity in culture and history. Yet slowly but surely, the distinctive heritage of our local communities is disappearing. Often property developers destroy historic buildings in pursuit of profit. But why do their rights always seem to come first? Why do we have to beg to protect our cultural assets?
Making sense of Microsoft's local outlays
Business, Suchit Leesa-nguansuk, Published on 09/05/2024
» Microsoft's announcement last week of its first investment in a data centre region in Thailand is expected to enhance the country's digital ecosystem and could fuel competition in the data centre sector.
TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
Influencer boom raises eyebrows regarding social impact
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.
The sea changes that are upending advertising
Business, Published on 02/03/2024
» Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation.
Potado: Pioneering Southeast Asia's App Expansion
Published on 01/03/2024
» In today's rapidly changing digital world, the role of mobile apps in business growth is undeniable. Consumers demand innovative, seamless experiences tailored to their needs. Recognising the vast opportunities in Southeast Asia - including Thailand, Malaysia, Singapore, Indonesia, Cambodia, and Vietnam - Potado has positioned themselves as a pivotal force specialising in crafting custom apps that resonate with the unique dynamics of these local markets, enabling businesses to capitalise on the region's digital boom.
TikTok reveals shopping trends in Thailand
Business, Komsan Tortermvasana, Published on 29/02/2024
» Thai consumers are more influenced by platforms and communities as their shopping behaviour evolves based on content, according to recent research conducted by TikTok and Accenture.
The rise of consumer cryptocurrency
News, Published on 26/02/2024
» Since its inception with the launch of Bitcoin in 2008, blockchain technology has gone through numerous cycles of public attention. Over time, growing interest and investment in the best-known cryptocurrencies has led to greater acceptance, as highlighted by the US Securities and Exchange Commission's approval of a spot Bitcoin ETF (exchange-traded fund) in January. While blockchains and their associated "crypto" assets have yet to be adopted by a truly broad base of consumers, that is starting to change, owing to a shift in how these technologies are being used.
Punpro to form joint venture firm with Really Corporation
Business, Suchit Leesa-nguansuk, Published on 23/02/2024
» Online brand promotion and lifestyle platform Punpromotion Co (Punpro) and Bangkok-based startup advisory Really Corporation Co, better known as Sea Bridge, plan to set up a joint venture holding firm as a media and communication agency to help Thai brands expand globally, beginning with Vietnam.
Ministry pushes efforts for Thai small enterprises
Business, Phusadee Arunmas, Published on 10/02/2024
» The Commerce Ministry wants to expedite nine initiatives aimed at strengthening small and medium-sized enterprises (SMEs), starting with two focused on job creation via franchising and stimulating domestic purchasing power.