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Getting soft power wrong again
Editorial, Published on 11/08/2024
» As the government intensifies its efforts to promote the country's "soft power", the news that US tech giant Apple Inc had to pull a short film advertisement due to a local backlash and calls for a boycott is concerning.
AI's brain fog no defence for arts
News, Published on 05/07/2024
» Ever notice how science fiction gets things wrong about future technology? Instead of flying cars, we got viral tweets that fuelled culture wars. Instead of a fax machine on your wrist, we got memes. We're having a similar reality check with artificial intelligence. Sci-fi painted a future with computers that delivered reliable information in robotic parlance. Yet businesses who've tried plugging generative AI tools into their infrastructure have found, with some dismay, that the tools "hallucinate" and make mistakes. They are hardly reliable. And the tools themselves aren't stiff and mechanistic either. They're almost whimsical.
Lessons from Korea on soft power
Life, Arusa Pisuthipan, Published on 28/03/2022
» South Korean actor Lee Jung-jae recently bagged the Best Actor title at the 27th Critics Choice Awards in Los Angeles earlier this month. This makes him the first Korean actor to take home the Best Actor accolade in the Drama Series category. Lee is known internationally for his lead role in the nine-episode survival drama Squid Game.
Support Boy's Love and expand our soft power
Life, Suwitcha Chaiyong, Published on 15/11/2021
» Whenever Korean music, TV dramas and films become a global phenomenon, especially gaining popularity among American audiences, Thai people usually talk about Korean soft power strategies and what we should do to accomplish what they have done.