Showing 101-107 of 107 results
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Dentsu Thailand stresses fundamentals as ad spending slides
Business, Nanat Suchiva, Published on 14/09/2017
» As the media landscape and regulations change, advertising agencies need to focus more on fundamental approaches to help brands effectively communicate their messages to consumers, says Dentsu Thailand, an affiliate of the Japan-based ad firm.
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Index begins Vietnam exposure plan with ancient Hoi An
Business, Nanat Suchiva, Published on 19/09/2017
» Index Creative Village Plc, the country's largest event organiser, is ramping up exposure in Vietnam with a plan to use Hoi An city in Quang Nam province in central Vietnam as a springboard to expand business to cover bigger cities such as Hanoi next year.
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Plan B forms joint venture to tap digital advertising
Business, Nanat Suchiva, Published on 20/09/2017
» SET-listed Plan B Media Plc, an out-of-home (OOH) media service provider, has established a new joint venture firm, SRPB Media Co, to tap the growing digital media advertising.
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Get out of comfort zone, admen urged
Business, Nanat Suchiva, Published on 21/09/2017
» As the culture of creating and consuming content has radically changed with new technology, the advertising industry needs to adapt to stay afloat, say industry experts at the Adman Awards & Symposium 2017.
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Index keen to reel in Tomorrowland festival
Business, Nanat Suchiva, Published on 26/09/2017
» Thailand still has a chance to hold the first Tomorrowland in Asia, though the music festival's owners earlier denied that the event was coming.
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Digital key to CLMVT value
Business, Nanat Suchiva, Published on 29/09/2017
» Digital transformation is one of the keys to improving the tourism industry as it can reach a wider market while empowering travel experiences, executives said yesterday at the CLMVT (Cambodia, Laos, Myanmar, Vietnam and Thailand) Tourism in the Digital Era forum.
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Ad firm Prakit in hotel debut
Business, Nanat Suchiva, Published on 30/09/2017
» The advertising firm Prakit Advertising is making a foray into Bangkok's hospitality business, launching a boutique hotel on Phahon Yothin Road to tap the growing number of Chinese and European travellers.
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