Showing 11-20 of 107 results
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DAAT: Digital ad spending to rise 16% on better tools
Business, Nanat Suchiva, Published on 23/06/2018
» Digital ad spending in Thailand is expected to increase by 16% to 14.3 billion baht this year based on the ongoing digital transformation, which offers more effective tools in reaching individuals, says Supachai Parchariyanon, the president of the Digital Advertising Association Thailand (DAAT).
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Making Zense of the digital landscape
Business, Nanat Suchiva, Published on 29/06/2018
» After eight years in the game, Zense Entertainment Co, a TV content provider and producer, says that being a quality content provider is never easy. Learning and developing from international content providers is the only way to rise above the competitive fray.
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Line TV adds original content
Business, Nanat Suchiva, Published on 30/06/2018
» Rapid success in its video platform has led Line TV to focus more on producing original content to tap into a broader audience.
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Marketer YDM secures B90m shot from trio
Business, Nanat Suchiva, Published on 05/07/2018
» InTouch Holdings Plc, Government Saving Bank and the Stock Exchange of Thailand (SET) have invested more than 90 million baht in the digital marketing company YDM Thailand.
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NBTC confident of 3 bidders for auction
Business, Nanat Suchiva, Published on 06/06/2018
» Korkit Danchaivichit, deputy secretary-general of the National Broadcasting and Telecommunications Commission (NBTC), reaffirmed Thailand's three largest mobile operators Advanced Info Service (AIS), True Move, and Total Access Communication (DTAC) will join the bidding for 1800-megahertz spectrum licences.
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DTAC Turbo set to rev up postpaid base
Business, Nanat Suchiva, Published on 07/06/2018
» Total Access Communication (DTAC), Thailand's third-largest mobile operator, has officially launched its latest 2300MHz 4G service to increase the number of postpaid customers at a double-digit rate while maintaining its prepaid clients.
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Local enthusiasm for Line stickers pays off
Business, Nanat Suchiva, Published on 09/06/2018
» Thailand is just behind Japan after becoming the world's No.2 country in terms of Line stickers downloaded and growth in Line sticker creators.
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Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
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Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
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SF to add 6 cinema branches in 2018
Business, Nanat Suchiva, Published on 13/06/2018
» Thailand's second-largest movie chain SF Cinema is investing 600 million baht to add six cinema branches, while overhauling its biggest and first cinema at CentralWorld, expecting to increase revenue to 5 billion baht this year.
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