LIFE

Crafting the future from the past

Life, Samila Wenin, Published on 11/10/2012

» Those crossed horizontal and vertical lines _ the chequers or "checks" _ belong entirely to the Brits. Behind these little squares that come together with a combination of camel, vicuna and black lies the history of a brand that has steered its long-cherished legacy through more than a hundred years _ two turns of the century and two world wars. Like its uber-luxurious, influential counterpart Burberry, Daks is on its way to resurrect its massive archives through a modern presence.