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BUSINESS

Plan B eyes provincial push, explores new media forms

Business, Saengwit Kewaleewongsatorn, Published on 27/02/2015

» SET-listed Plan B Media Plc, an out-of-home (OOH) media operator, will spend 300-500 million baht on media network expansion this year to cash in on growing urbanisation upcountry and to diversify into various forms of OOH media.

BUSINESS

CTH raises B3bn for expansion, partnership

Business, Saengwit Kewaleewongsatorn, Published on 02/03/2015

» Leading pay-TV operator CTH has raised its registered capital by 3.05 billion baht to welcome new partners and expand its business.

BUSINESS

SLC's NMG deal found to violate rules of auction

Business, Saengwit Kewaleewongsatorn, Published on 03/03/2015

» The Office of the National Broadcasting and Telecommunications Commission (NBTC) has finally reached a conclusion on the share purchase of Nation Multimedia Group (NMG) by Solution Corner (1998) or SLC, saying the deal is in violation of regulations governing the digital TV licence auction.

BUSINESS

Unconventional ads in focus

Business, Saengwit Kewaleewongsatorn, Published on 04/03/2015

» Brand owners are in dire need of a rapid paradigm shift to innovative marketing strategies in order to deal with increasingly intense business environments and changing consumer lifestyles, say leading advertising experts.

BUSINESS

Key to consumer spending

Business, Saengwit Kewaleewongsatorn, Published on 06/03/2015

» Developing creative and innovative new products is crucial for companies to attract consumers and expand sales amid the current economic doldrums, says a London-based research firm.

BUSINESS

Events firm turns personal

Business, Saengwit Kewaleewongsatorn, Published on 06/03/2015

» MAI-listed events manager CMO Group is diversifying into organising non-marketing events in a bid to reduce reliance on a single area.

BUSINESS

BTFP seeks word on status

Business, Saengwit Kewaleewongsatorn, Published on 05/02/2015

» TV content providers are uncertain of financial support from the regulator after dissolution of the Broadcasting and Telecommunications Research and Development Fund for the Public Interest (BTFP).

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BUSINESS

Shorter TV ad plans seen with fluctuating ratings

Business, Saengwit Kewaleewongsatorn, Published on 04/02/2015

» TV channels are facing a high fluctuation in ratings and viewership, which will lead advertisers to run shorter ad schedules this year.

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BUSINESS

Kantana embarks on B1.2bn expansion

Business, Saengwit Kewaleewongsatorn, Published on 07/02/2015

» Kantana Group Plc, a media and entertainment company, has earmarked 1.2 billion baht to drive its community cinema business to 300 screens this year.

BUSINESS

Satellite box sales slated to double

Business, Saengwit Kewaleewongsatorn, Published on 10/02/2015

» Satellite TV network providers hope their set-top box sales will double to 8 million boxes this year after receiving good feedback at the Satellite Expo in Bangkok late last month.