TECH

WFH causes a rethink of sales

Life, James Hein, Published on 03/06/2020

» - I love a good marketing vs predictive analysis battle. Lenovo is guessing the current work-from-home trend will be good for PC makers. This is on top of the orders for laptops that went through the roof as offices closed and staff were asked to work remotely. Sales in Western Europe for example jumped 55%. My organisation just had me take my PC home as they didn't have enough notebooks to go around. Lenovo are betting that if people are working from home on a more permanent basis that will mean more PC sales, predicting 25% to 30% growth in the next two to three years.