OPINION

The rise of secondary destinations

Oped, Omri Morgenshtern, Published on 26/09/2025

» As we mark World Tourism Day tomorrow, we're turning the spotlight on one of the unsung heroes of travel -- secondary destinations. This international awareness day gives our industry an opportunity to take a pause and reflect on how travel is evolving. At Agoda, we see the growing popularity of secondary cities as a notable development in the travel market.