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LIFE

The skincare industry's secret weapon? TikTok

Life, Amanda Little, Published on 18/12/2023

» 'Rare Beauty, I'm Coming For Ya!" shouts Haven Garza to 4 million TikTok followers as she dabs a liquid "luminiser" by the brand Rare Beauty on her face, to which she has already applied a toner, serum and moisturiser. This may sound like pretty standard fare for TikTok's highly popular get-ready-with-me beauty tutorials, but the skincare influencer in this case is seven years old.