BUSINESS

When brands hit a wall in developing Asia

Business, Paolo Misurale, Nader Elkhweet, Mike Booker and Allan Schulte, Published on 26/04/2018

» With their huge and expanding consumer population and rising incomes, Asia's developing markets may be the most promising place on Earth to sell fast-moving consumer goods (FMCG). But for too many brands, the region has become a quick place to fail. The game is changing at an ever-increasing pace, and many multinational and local brands struggle to keep up.