OPINION

Phuket stands at a tourism crossroads

Oped, Ajaree Tavornmas, Published on 12/03/2026

» Phuket has long stood as one of Asia's most celebrated destinations. Framed by the Andaman Sea, its turquoise waters, rich cultural fabric and globally recognised hospitality have attracted millions of visitors for decades. Tourism accounts for approximately 95% of the province's economy, generating more than 500 billion baht annually from over 14 million Thai and international travellers. With around 1,500 registered hotels and more than 100,000 rooms, the island is undeniably a cornerstone of Thailand's tourism industry.