Showing 31 - 35 of 35
Brands return to digital buying after slight pause
Business, Suchit Leesa-nguansuk, Published on 28/10/2020
» Brands have returned to their digital marketing plans after fresh political turmoil saw them hold back on spending in the early days of strife.
PC demand soft, slow recovery for smartphones
Business, Suchit Leesa-nguansuk, Published on 12/10/2020
» A shaky outlook can still be expected in the IT segment in the fourth quarter because of lacklustre consumer sentiment caused by pandemic-fuelled economic woes, though the smartphone market could see a rebound supported by the roll-out of 5G-enabled handsets, including the iPhone 12.
Spending headed to 20-year low
Business, Suchit Leesa-nguansuk, Published on 20/08/2020
» Media spending plummeted 20.9% in the first seven months this year because of the pandemic and is expected to fall to a two-decade low of almost 72 billion baht this year, according to Media Intelligence (MI), a media planning and creative agency.
MI: Internet spending poised to outpace TV in 2-3 years
Business, Suchit Leesa-nguansuk, Published on 18/12/2019
» Ad spending on the internet is likely to exceed TV spending within three years as digital disruption takes a toll on TV viewership, says Media Intelligence (MI), a creative media specialist.
Epson mulls revenue revision as consumer spending stalls
Business, Suchit Leesa-nguansuk, Published on 29/11/2019
» Epson Thailand, the local operating unit of the Japanese printer maker, may revise down its revenue growth outlook to flat for its fiscal year, citing the economic woes that are taking a toll on consumer spending.