Showing 1 - 10 of 35
Smartphone market to see 3% uptick
Business, Suchit Leesa-nguansuk, Published on 14/03/2024
» Thailand's smartphone market is projected to grow 3% in 2024, driven by replacement purchases and advanced technology features, according to a global research firm.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
New National Innovation Agency chief sets out plan for 4-year expansion in Thailand
Business, Suchit Leesa-nguansuk, Published on 25/07/2023
» The new chief of the National Innovation Agency (NIA) has outlined its goal to become a "focal conductor" by connecting all public and private partners, aiming to create 20 billion baht's worth of economic impact and add 10,000 new innovation-based enterprises within four years.
Schneider eyes Electricity 4.0
Business, Suchit Leesa-nguansuk, Published on 18/07/2023
» Transformation via digitalisation and sustainability will complement each other which will optimise organisations' operations and unlock their efficiency, according to French multinational Schneider Electric.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
BEC World aiming to be a premier content provider
Business, Suchit Leesa-nguansuk, Published on 08/06/2023
» SET-listed BEC World, the operator of Channel 3, is aiming to become a leading content provider and boost revenue in its existing digital content platform business and global content licensing business.
Social media plays key role in election
Business, Suchit Leesa-nguansuk, Published on 16/05/2023
» Social media, along with appealing content, was seen as a game changer in the 2023 election and is even believed to have played a key role in the victory of the Moving Forward Party, according to digital agencies and mass communication experts.
Tech firms offer tools ahead of poll
Business, Suchit Leesa-nguansuk, Published on 06/05/2023
» Tech giant Google has launched new tools for Thailand's upcoming general election, while LINE Thailand suggests politicians use their "Official Accounts" to communicate with voters.
Parties announce IT pitches to the public
Business, Suchit Leesa-nguansuk, Published on 01/05/2023
» Political parties' campaign platforms concerning IT policies should focus more on human resource development, equipping people with future skills and gearing the country for a digital economy in order to generate more jobs, say IT executives.