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Search Result for “marketing”

Showing 31 - 40 of 48

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LIFE

New breed of pledging

Life, Vanniya Sriangura, Published on 15/05/2015

» Just like most consumers of the Kingdom's main culinary staple of smooth, polished white rice, Korn Chatikavanij was never much of a fan of so-called novel types of Thai rice. 

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LIFE

A night of giving

Life, Vanniya Sriangura, Published on 17/11/2014

» The 7th Bangkok Post Charity Wine Dinner received a high-spirited welcome and collected more than 400,000 baht to support the education of underprivileged schoolchildren across Thailand.

LIFE

Sparkling Sunday

Life, Vanniya Sriangura, Published on 14/03/2014

» In Thailand, particularly in its gourmet-raving capital, the sumptuous weekend brunch buffet has become a gastronomic ritual among fervid gourmands and ordinary diners alike. And as five-star dining establishments have continuously come up with more lavish additions for their late breakfast line-up, it has come to a point where brunch and sparkling wine are inseparable.

LIFE

Peruvian palate pleasers

Life, Vanniya Sriangura, Published on 15/11/2013

» Culinary satisfaction is never guaranteed by a restaurant's high profile, celebrity chef, media plaudits, lengthy reservations nor packed venues. It's not until your first bite into the food that you will know, by palate and by heart, that the meal is going to be a memorable one.

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LIFE

Espresso delivery

Life, Vanniya Sriangura, Published on 06/09/2013

» Until 1998, the majority of coffee drinkers in Thailand paid less than 15 baht a cup. Indulging in a beverage prepared with instant coffee powder, they seemed comfortable with the only three brews available: hot, cold and black. The chilled variety was a plastic bag of ice with the hot mixture poured on top, which could conveniently swing from your finger.

LIFE

Catching the buffet bug

Life, Vanniya Sriangura, Published on 28/06/2013

» Over the past couple of years, an astounding number of restaurateurs looking for success in Thailand's highly competitive gastronomy business have turned to the same magic marketing ploy _ the buffet.

OPINION

Platitudes with attitudes

Life, Vanniya Sriangura, Published on 11/06/2013

» Best-selling books dispensing spiritual advice from emerging writers, television programmes on the young and successful, and entrepreneurs who encourage others to think outside the box and thrive _ these may seem like great life inspirations offered at almost no cost. But for me, they are more a cause of concern rather than something to admire, especially when these subjects are what the younger generation of Thais value at the moment.

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LIFE

Land of the locust eaters

Life, Vanniya Sriangura, Published on 31/05/2013

» Despite recent media excitement about big city restaurants in the West that highlight bug cuisine, such as San Francisco's Don Bugito, New York's Brooklyn Kitchen and Nice's Michelin-starred Aphrodite, insect-eating is nothing new nor exotic in Thailand, where carts selling crispy fried grasshoppers can be spotted only a few metres from a KFC.

LIFE

Power-up your morning

Life, Vanniya Sriangura, Published on 15/03/2013

» In 1971 when McDonald's first introduced a breakfast item featuring toasted English muffin with Canadian bacon, fried egg, and a slice of cheese, the company didn't know that four decades later it would in one year alone sell almost 12 billion pieces of the menu that has become one of the brand's worldwide signature treats.

LIFE

Taste the Change

Life, Vanniya Sriangura, Published on 28/12/2012

» Despite the ups and downs of the economy, Thailand's food business and restaurant industry continued to thrive this year. Not only has the number of dining outlets multiplied phenomenally over the past 12 months, diners have enjoyed an even more illustrious range of culinary genres, from social gastro bars and chefs' tables to dining in darkness and eat-around meals at five-star hotels.