Showing 1-10 of 27 results
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Nielsen changes the channel on official ratings post
Business, Saengwit Kewaleewongsatorn, Published on 10/03/2015
» In a surprise move, Nielsen Thailand, long the country's dominant TV ratings and measurement company, has turned down a chance to join the selection process to establish an official TV ratings agency, due to be completed in June.
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No business like show business for TrueVisions
Business, Saengwit Kewaleewongsatorn, Published on 02/04/2015
» TrueVisions, the country's largest pay TV operator, is increasing its presence in the lucrative show business market as it reinvents itself as a media and entertainment company.
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Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
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DNA 2002 subsidiary to provide video on demand
Business, Saengwit Kewaleewongsatorn, Published on 27/02/2015
» DNA 2002 Plc, a leading home entertainment distributor, is diversifying into video-on-demand (VOD) services, seen as the next big thing in the industry.
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CTH cheered by rise in revenue and subscribers
Business, Saengwit Kewaleewongsatorn, Published on 20/12/2014
» CTH, the country's second largest pay TV operator, has revived its performance in both revenue and subscriber base thanks to its strategic acquisition and partnership with satellite TV network providers.
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PPTV-Rapa accord to enhance content
Business, Saengwit Kewaleewongsatorn, Published on 30/12/2014
» Bangkok Media and Broadcasting Co, the operator of PPTV channel, has signed a memorandum of understanding (MoU) with the Korea Radio Promotion Association (Rapa) to exchange broadcasting know-how and enhance content.
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TV rating samples increased
Business, Saengwit Kewaleewongsatorn, Published on 20/10/2014
» The Media Research Bureau (MRB) has set a new sample size for TV ratings at 5,000 households to enhance viewership accuracy.
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Grammy, GDC pair up in virtual world
Business, Saengwit Kewaleewongsatorn, Published on 24/10/2014
» GMM Grammy Plc, the country's largest entertainment firm, has launched its new virtual networking platform in collaboration with IT provider GDC to cash in on the proliferation of online advertising.
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