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Showing 1-9 of 9 results
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Market on the move
B Magazine, Suthon Sukphisit, Published on 22/04/2018
» Here in Thailand, food can be found just about anywhere. Living in an area with no fresh market or grocery store? For Thais, that proves no problem. A mobile market, or rod pum puang, will find you. These shops on wheels, named in part after the Thai word for brunch puang, delivers fresh ingredients straight to your doorstep.
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Selling points
B Magazine, Suthon Sukphisit, Published on 15/10/2017
» In making any type of business investment, the most important thing to consider is your customer base. This can be tricky as you have to guess what your target group wants. You might have to ask yourself these questions: What can people not live without? Where do people pass by in their daily lives? How can we accommodate those who prefer payment in cash?
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It's no yoke eggs matter
B Magazine, Suthon Sukphisit, Published on 26/02/2017
» If we were to cast the situation of the Thai egg industry in the form of a story, there would be three main characters. First would be the big company that supplies roosters and chickens (the birds that produce the eggs) to breeders. Second is the large farm that raises chickens for their eggs, and third is the government official who controls the quantities of eggs produced.
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The sales pitch, Thai style
B Magazine, Suthon Sukphisit, Published on 07/02/2016
» It goes without saying that everyone engaged in commerce wants to attract as many buyers as possible. Even if a high-quality product is being sold, it has to be presented in a way that catches the customer’s interest, usually by arranging it in a way to make it look most attractive.
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Back to basics
B Magazine, Suthon Sukphisit, Published on 10/01/2016
» A special welcome to those people who are retiring this year. From now on, no need to get up in the morning just to head off to work. Some may feel comfortable with their new freedom and be content just to do nothing, while others will see it as an opportunity to do some of the travelling they have been dreaming about for years.
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A small fish with a long history
B Magazine, Suthon Sukphisit, Published on 30/08/2015
» Pla salit (gourami) is a freshwater fish that Thais have relished for centuries. It is not very big, but its great virtue as a food fish far outstrips its modest size.
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Let the shop come to you
B Magazine, Suthon Sukphisit, Published on 06/07/2014
» If you live around Sukhumvit, Yen Akat or Sathon and want to buy bunches of fresh coriander and spring onions and some pla tu, it will cost you about 60 baht. If you decide to buy it at a market far from the middle of town you’ll need at least 200 baht for transport and a spare two hours. But if you live on the outer fringes of the metropolis — Om Noi or Phutthamonton in Nakhon Pathom; Thaa It or Pak Kret in Nonthaburi; or Lam Luk Ka, Lat Lum Kaeo in Pathum Thani — and you want to get hold of the same coriander, spring onions and fish, you’ll have no problems with transport or price.
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Hilltribe market a weekly jewel
B Magazine, Suthon Sukphisit, Published on 20/10/2013
» Anyone who has spent time roaming around Thailand's local markets will agree that they can provide a clear idea of the surrounding area's character. There are many different kinds of markets. Some convene in the morning, others in the evening. Some are convenient for Bangkok residents and others require some travelling to reach.
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This big city went to the markets
B Magazine, Suthon Sukphisit, Published on 14/04/2013
» Bangkok is a huge city that continues to expand on a daily basis. Some parts of the city are so densely populated that there is hardly room for grass to grow. When the crowding reaches that point, some people move out to surrounding provinces such as Nonthaburi, Pathum Thani, Nakhon Pathom, and Samut Prakan. The city's growth involves both people from metropolitan Bangkok who move to the suburbs to escape the crowding, and those from the provinces who are unable to find places to live in the city and therefore settle in the surrounding areas.
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