OPINION

Kardashian's Skims could be making a bad bet

News, Published on 31/10/2023

» Kim Kardashian was in the news again this week. Not for whomever she's dating or some controversial social media post. Instead, it was for her intimates and shapewear brand Skims, which launched a new men's line, which includes underwear, tees and socks. The obvious question posed to Kardashian has been: When are you coming out with a men's shapewear line? It's "forthcoming", but not a part of the inaugural line. Smart move, Keeks. Shapewear for men is set up to fail.