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Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
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Class of Covid-19
Guru, Suthivas Tanphaibul, Published on 20/08/2021
» Stepping out into the world as a fresh graduate during a pandemic has been undeniably difficult. Transition into adulthood is tough enough without Miss Rona, who has caused the decline of job opportunities, an unstable political situation and loss of life experiences, to name a few on the tip of the iceberg. However, this is a reality that millions of young Thais face today. Guru speaks to a few to learn about their beginnings at adulthood and resources they can turn to for help.
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