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The sad world of online gaming
Life, Suwitcha Chaiyong, Published on 15/01/2020
» The news and images of two Thai e-sport teams that won gold medals at the recent SEA Games 2019 brought joy to people. Yet, for many people, the growth and popularity of e-sports has also led to other concerns. While e-sports as a profession has become a lucrative endeavour for some young people, not all gamers end up awash in money. While on their way to achieving such a goal, many become gaming addicts.
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Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
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