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AR and VR: The new productivity tools beyond gaming and marketing
Business, Published on 01/05/2017
» All of the excitement around virtual reality and augmented reality (VR and AR) these days is spurring consumer marketing teams into action to ride the wave of this "next big thing". Virtual reality works by placing high-resolution screens over the user's eyes, occluding their view of their real-world surroundings. The nature of VR necessitates that the experience takes place in a safe, predefined area. To create greater immersion, many VR headsets also support audio. VR is not a mobile technology in the conventional sense: you can't put on a VR headset and walk down the street.
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Ad industry confronts Facebook
News, Jim Rutenberg, Published on 28/06/2016
» CANNES, FRANCE - The invasion has begun.
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Guarded hopefulness
Asia focus, Published on 16/11/2015
» John Micklethwait is a newspaper man seized by fear and hope for the future of journalism. To be sure, "newspaper man" is a bit of an anachronistic description for the new editor-in-chief at Bloomberg News, where no ink is spilled on paper. Across 325,000 Bloomberg terminals, headlines splash upon screens in seconds, bumping stale events much faster than one wraps fish with yesterday's page one.
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