Showing 1 - 10 of 255
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
Finding a niche
Life, Sasiwimon Boonruang, Published on 14/06/2017
» Being an online influencer is mightier than the sword these days. With a certain number of social media followers and the ability to assert opinions, theoretically anyone can become one. But it is not easy to sustain power if the influencer cannot maintain focus.
MCOT keen on shift to digital platform
Business, Sasiwimon Boonruang, Published on 30/11/2018
» MCOT Plc is shifting from its TV and radio business to the digital platform, with a focus on target audience groups and partners to cope with lower ad spending on traditional media.
Going for a ride
Life, Sasiwimon Boonruang, Published on 24/08/2016
» One of the national symbols of Thailand, the tuk-tuk will also soon serve people around the world in a new arcade racing game.
'Money, people and connections'
Life, Sasiwimon Boonruang, Published on 11/01/2017
» Start-ups in Thailand usually work this way -- first they come with their ideas, then they pitch it to the venture capitalists for money with an objective to solve a pain point for users. But this business model is different from what MFEC, a leading local system integrator, has been implementing.
They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
Languages, lifestyle and leading ideas
Life, Sasiwimon Boonruang, Published on 29/10/2014
» Amy Kunrojpanya, head of communications and public affairs for Google Thailand and Indochina, is a woman of many talents. The Australian speaks eight languages and has volunteered her time and skills with several community development organisations in Southeast Asia, including Thailand. She has transformed challenges into opportunities and found the motivation to strive towards her goals.
Mindfulness through animation
Life, Sasiwimon Boonruang, Published on 03/01/2017
» On Jan 12, the digital version of dhamma textbook Cittanagara : The Miracle Of Mind City will be officially launched, allowing an easier and more enjoyable understanding of Buddhist teachings and principles.
Delivering the e-book experience
Life, Sasiwimon Boonruang, Published on 04/03/2015
» The practice of reading e-books in Thailand has received a big boost from a mobile application called Ookbee.
Sounds of adventure
Life, Sasiwimon Boonruang, Published on 30/09/2015
» Technology can frequently be used to close the social divide and equip people with knowledge on different subjects. And innovative projects by Thai students have proven as such with support from the public and private sector.