Showing 1 - 2 of 2
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Top 5 social media stories of the year
News, Anucha Charoenpo, Published on 30/12/2017
» The influence of social media on society today is of profound importance, and 2017 was no exception. This past year was one when netizens widely used social media platforms to scrutinise matters of public interest. Below are the top five news stories of the year that spread online mostly through social media initially in a much faster and wider manner before the mainstream media picked up and pursued them.