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Showing 1-6 of 6 results
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Digital billboard operators told to clean up their act
Business, Saengwit Kewaleewongsatorn, Published on 11/12/2014
» Out-of-home (OOH) media providers have tightened their self-regulation of digital billboards after a barrage of complaints to the Bangkok Metropolitan Administration.
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Plan B eyes regional drive
Business, Saengwit Kewaleewongsatorn, Published on 29/08/2014
» Plan B Media Plc, Thailand's second largest out-of-home (OOH) media service provider, is looking to make a bold step abroad with an ambitious goal to become the market leader in Southeast Asia by 2019.
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Brands must get creative to win loyalty
Business, Saengwit Kewaleewongsatorn, Published on 25/06/2014
» Brilliant advertising creativity involves delivering brand messages through storytelling because consumers tend to avoid watching obvious adverts, say industry executives.
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VGI buys stake in Master Ad
Business, Saengwit Kewaleewongsatorn, Published on 13/05/2014
» VGI Global Media Plc, Thailand's largest transit-media provider and a unit of BTS Group, has acquired 24.43% of Master Ad Plc (MACO), the country's largest outdoor media firm.
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Advertisers cut budgets amid turmoil
Business, Saengwit Kewaleewongsatorn, Published on 27/01/2014
» The advertising industry is feeling the pinch of political protests as advertisers start cutting or delaying their spending for 2014.
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CSR in focus at ad agency
Business, Saengwit Kewaleewongsatorn, Published on 12/10/2013
» The ad agency BBDO Thailand expects to make more ads related to corporate social responsibility (CSR) as brands shift their focus to the subject.
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