Showing 1-10 of 70 results
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Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
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Voice TV targets younger viewers
Business, Saengwit Kewaleewongsatorn, Published on 09/12/2014
» Voice TV, the Shinawatra family-owned digital TV channel, has earmarked 600 million baht to enhance its content in a bid to gain a wider viewer base among the younger generation after missing its revenue target by an estimated 10% this year.
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Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
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Online video gains bigger market slice
Business, Saengwit Kewaleewongsatorn, Published on 25/03/2014
» Online video is gaining a bigger share of media spending, which is shifting from TV due to the proliferation of budget smartphones here, says mInteraction, the digital division of GroupM Thailand.
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Thailand leads on dual-screen ratings
Business, Saengwit Kewaleewongsatorn, Published on 15/06/2015
» Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so.
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
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Index restructures in new partnership with Wave
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2015
» Major event organisers are diversifying into lifestyle and services activities in order to reduce risk.
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Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
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Line offers music streaming
Business, Saengwit Kewaleewongsatorn, Published on 22/05/2015
» Messaging app company Line Corporation, backed by entertainment firm RS Plc, has announced the launch of Line music streaming service in Thailand to cash in on the burgeoning online music market in the smartphone era.
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