Showing 1-10 of 241 results
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Content is king for TV channels
Business, Saengwit Kewaleewongsatorn, Published on 27/12/2014
» Media agencies are advising TV channels with low ratings to improve their content or be left behind and not have viewers' attention.
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Chan 25 sets sights onfull service
Business, Saengwit Kewaleewongsatorn, Published on 20/08/2014
» Chan 25 Co, a content producer owned by media mogul Surang Prempree, aims to provide full TV production service to channel operators to cash in on the rise of digital TV.
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Post Publishing mushrooms
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» SET-listed Post Publishing Plc, publisher of the Bangkok Post, Post Today and M2F newspapers, will acquire a 51% stake in medium-sized TV content provider Mushroom Television Co in a bid to reinforce its TV business.
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BEC delivers 'happiness' with rejig
Business, Saengwit Kewaleewongsatorn, Published on 11/06/2015
» Three digital TV channels owned by BEC World Plc have reshuffled their schedules, adding numerous soap operas for the second half of the year.
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Voice TV targets younger viewers
Business, Saengwit Kewaleewongsatorn, Published on 09/12/2014
» Voice TV, the Shinawatra family-owned digital TV channel, has earmarked 600 million baht to enhance its content in a bid to gain a wider viewer base among the younger generation after missing its revenue target by an estimated 10% this year.
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MCOT looks to salvage Channel 9
Business, Saengwit Kewaleewongsatorn, Published on 13/02/2015
» MCOT Plc yesterday announced a revival plan to lift its Channel 9 to the No.3 spot in viewership after a big decline.
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Grammy allots B3bn for digital
Business, Saengwit Kewaleewongsatorn, Published on 12/11/2014
» GMM Grammy Plc, the country's largest entertainment company, has earmarked 3 billion baht for its digital TV content development next year in a drive to lift ratings and expand viewership.
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New studio cashes in on movie boom
Business, Saengwit Kewaleewongsatorn, Published on 26/08/2014
» Four leading entertainment firms have joined forces to establish a new movie studio to cash in on the growing Thai movie industry.
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GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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