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  • TECH

    Psychology behind the click

    Life, Pimchanok Phungbun Na Ayudhya, Published on 18/05/2016

    » I was booking a hotel room for my upcoming trip to Tokyo. I typed in the destination, selected check-in and check-out dates and clicked search. A list of hotels came up so I checked filters by price and preferred area. This one place looked nice, got great reviews, was in budget and fitted my needs. I made my booking and entered my credit card number. The whole transaction took less than five minutes and I'm already counting down to my upcoming getaway.

  • LIFE

    Ride of your life

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 14/05/2016

    » For serious cyclists, riding a custom-fitted bicycle is like wearing a perfectly tailored suit. With different bodies, flexibilities and riding styles, each rider needs their own bike set-up for optimal performance. Holding a certificate from Serotta International Cycling Institute (SICI) and Fit Institute Slow Twitch (FIST), seasoned bike fit specialist Andrew Gerking teamed up with personal trainer/triathlete Yannapon Thumapun to found Bangkokbikefitter. The duo make personalised adjustments for each individual rider -- both competitive cyclists and recreational riders -- who come to tri bike retailer Bike Zone.

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