Showing 1-10 of 38 results
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Following Songkran binge, Pattaya hotels exhale for Wan Lai
Business, Molpasorn Shoowong, Published on 20/04/2024
» Hotels in Pattaya and nearby provinces have recorded lower occupancy rates during the "Wan Lai Songkran festival", while hoteliers noted weaknesses in the promotional strategy for the 21-day Songkran celebration.
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Initiative attempts to raise festival standards
Business, Molpasorn Shoowong, Published on 15/04/2024
» Thailand's soft power committee is aiming to upgrade traditional events to become world-class festivals across all of the country's 77 provinces based on dedicated research and through festival organisation training.
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Songkran expected to provide revenue kick-start in Q2
Business, Molpasorn Shoowong, Published on 11/04/2024
» Although the second quarter is considered the low season, Thai tourism is forecast to earn 614 billion baht in revenue as domestic trips exceed the first-quarter tally thanks to Songkran events this month, according to the Tourism Authority of Thailand (TAT).
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Concerts, events hold revenue promise
Business, Molpasorn Shoowong, Published on 08/04/2024
» With an ambitious target to secure 3.5 trillion baht in tourism revenue in 2025, the Pheu Thai-led government faces a tremendous challenge as revenue totalled 2.09 billion last year.
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Airbnb registers focus on local experiences
Business, Molpasorn Shoowong, Published on 06/04/2024
» Thailand recorded strong demand among small groups and solo travel last year, while tourists stayed longer to explore local experiences, according to accommodation-sharing platform Airbnb.
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Index Creative points to hub status requirements
Business, Molpasorn Shoowong, Published on 05/04/2024
» To position Thailand as a regional event hub, the government needs to elevate traditional events and invest in licensed international events while developing infrastructure and offering incentives, says Index Creative Village Plc, an event organiser and marketing company.
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Agency upbeat on long-haul arrivals
Business, Molpasorn Shoowong, Published on 20/03/2024
» The Tourism Authority of Thailand (TAT) expects at least 1.5 million tourists from North and South America this year, the same level recorded in 2019, with an increase in tourism receipts by combining the Easter holiday with the Songkran celebration in April.
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AWC still bullish on Songkran bookings
Business, Molpasorn Shoowong, Published on 19/03/2024
» SET-listed Asset World Corp (AWC) is unfazed by the smog in Chiang Mai as it still anticipates strong bookings for hotels and restaurants next month during the Songkran festival.
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Klook sees Songkran bookings surge
Business, Molpasorn Shoowong, Published on 15/03/2024
» Foreign tourists are extending their stays in April as the government is lengthening Songkran festivities this year to 21 days, according to online travel agent Klook.
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TAT eyes B24.4bn from Songkran
Business, Molpasorn Shoowong, Published on 13/03/2024
» The Songkran festival is expected to generate 24.4 billion baht during the five-day holiday, drawing 510,000 foreign travellers and 4.29 million domestic trips, according to the Tourism Authority of Thailand (TAT).
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