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GENERAL

Tourism confidence dives

Business, Molpasorn Shoowong, Published on 25/07/2025

» The tourism confidence index in the second quarter plunged year-on-year, as tourism contracted since the beginning of the year due to safety concerns and cautious tourism spending following the US's decision to implement a reciprocal tariff policy, according to the Tourism Council of Thailand (TCT).

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GENERAL

Flood-hit North calls for subsidies

Business, Molpasorn Shoowong, Published on 25/07/2025

» Tourism operators in the North have urged the government to allocate tourism stimulus measures for provinces facing the impact of floods, as provinces like Nan are encountering an even more severe situation which has left some guests stranded.

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GENERAL

Nok Air rehabilitation proceeding as planned

Molpasorn Shoowong, Published on 23/07/2025

» Nok Air expects to exit the rehabilitation process as planned by mid-2028, with less than 400 million baht of debt remaining, and will join the government in offering free domestic air tickets to foreign tourists from September.

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GENERAL

Russian arrivals to top last year's figure

Business, Molpasorn Shoowong, Published on 23/07/2025

» Despite sanctions imposed by the United States and intense tourism competition, the Russian market this year is expected to exceed the 1.74 million visitors recorded in 2024, according to the Tourism Authority of Thailand (TAT).

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GENERAL

TAT seeks B2.8tn income next year

Business, Molpasorn Shoowong, Published on 22/07/2025

» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.

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SUSTAINABILITY

Phuket hotels go green in hunt for gold

Business, Molpasorn Shoowong, Published on 21/07/2025

» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".

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GENERAL

Unease over Japan, South Korea market

Business, Molpasorn Shoowong, Published on 18/07/2025

» Tourism operators are not confident whether arrivals from Japan and South Korea can match the same level as 2024, as negative factors such as a strong baht, rivalry with Vietnam, as well as the two countries' weak economies continue to impact spending power.

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GENERAL

Panel calls for new tourism investment

Business, Molpasorn Shoowong, Published on 17/07/2025

» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.

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GENERAL

TAT forecasts record level of arrivals from India

Business, Molpasorn Shoowong, Published on 16/07/2025

» Despite the recent crash of an Air India aircraft, Indian arrivals remain robust against the sluggish short-haul markets trend, as the Tourism Authority of Thailand (TAT) anticipates a record level of 2.4 million arrivals from the market this year.

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GENERAL

Tourism body estimates revenue to miss B3tn target

Molpasorn Shoowong, Published on 14/07/2025

» The Tourism Authority of Thailand (TAT) estimates that tourism revenue this year will reach 2.87 trillion baht, a shortfall from the 3-trillion-baht target due to the sluggish Chinese market and global uncertainties, but it still anticipates 7% growth to 3 trillion baht in 2026.