Showing 1-10 of 18 results
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
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Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
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Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
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MAAT, Nielsen differ on ad spending
Business, Saengwit Kewaleewongsatorn, Published on 27/04/2015
» The Media Agency Association of Thailand (MAAT) has refuted a media research agency's claim about growth in advertising spending.
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Nielsen changes the channel on official ratings post
Business, Saengwit Kewaleewongsatorn, Published on 10/03/2015
» In a surprise move, Nielsen Thailand, long the country's dominant TV ratings and measurement company, has turned down a chance to join the selection process to establish an official TV ratings agency, due to be completed in June.
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Digital ads poised for boom year
Business, Saengwit Kewaleewongsatorn, Published on 19/03/2015
» The Digital Advertising Association of Thailand (DAAT) expects digital ad spending to reach 8 billion baht this year, up 33% on 2014, thanks to the growth of internet users and communications technology.
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Fitness First splurges B1bn to expand
Business, Saengwit Kewaleewongsatorn, Published on 01/04/2015
» British-based Fitness First (Thailand) plans to spend 1 billion baht this year to open four new fitness clubs and develop digital communications tools.
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Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
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Stability, spending to spur advertising growth in 2015
Business, Saengwit Kewaleewongsatorn, Published on 17/12/2014
» The advertising industry is expected to grow 4-7% next year, driven by political stability and resumed confidence in consumer spending, says giant media agency Mindshare Thailand.
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