Showing 1-10 of 40 results
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Purse strings remaining tight
Business, Saengwit Kewaleewongsatorn, Published on 27/08/2014
» Thai consumers remain cautious spenders, particularly rural residents who find it difficult to earn more while their household debts are high, says the London-based Kantar Worldpanel, a consumer research firm under the WPP Group.
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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Report ranks best brands domestically
Business, Saengwit Kewaleewongsatorn, Published on 27/06/2015
» Dairy producer Dutch Mill has been ranked Thailand’s best brand in all categories by a consumer research firm, underscored by having the most frequent rate of purchase.
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Wichai unites small shops with venture
Business, Saengwit Kewaleewongsatorn, Published on 26/06/2015
» Veteran investor Wichai Thongtang has diversified into retail by joining forces with 28 medium-sized product distributors in order to create bargaining power for small grocery shops.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
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Japan's Tri-Stage gains local foothold
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Tokyo-based home shopping TV operator Tri-Stage Inc has ventured into Thailand to tap the growing home shopping market here.
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Discounts, promotions stir shoppers
Business, Saengwit Kewaleewongsatorn, Published on 14/05/2015
» Discounts and good promotional campaigns are the most effective marketing tools for stimulating consumers during times of economic stagnation, says Intage Thailand.
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Nielsen vows commitment to growing Thai market
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» US-based research firm Nielsen Co (Thailand) will strengthen its presence here by continuing to invest in sample-size and multi-screen measurement this year.
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