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  • News & article

    #FakeItToMakeIt

    Guru, Napamon Roongwitoo, Published on 04/09/2015

    » Online shopping is the latest addiction for today's women. And who can blame us? When we're browsing our favourite celebrity's Instagram accounts, shops make their presence known in the (irrelevant) comments. When we're spying on our exes on Facebook, the ads on the side provide a nice distraction.

  • News & article

    New era of luxury

    Life, Napamon Roongwitoo, Published on 22/12/2014

    » Building a shopping mall is not rocket science — all you need are deep pockets. Keeping ahead of the game through thick and thin, however, requires a lot more than that.

  • News & article

    Quest for the best

    Muse, Napamon Roongwitoo, Published on 07/06/2014

    » A lot of women feel intimidated by department-store beauty counters because the salespeople often glare if you try out some of the products on offer, but then decide against buying any. Here’s a great chance to try new products and feel like a boss, because you'll be there in the role of a judge.

  • News & article

    You get what you pay for

    Muse, Napamon Roongwitoo, Published on 11/01/2014

    » Today, getting Botox injections is as common as, say, getting one's hair permed. Most women in their 40s seem to have undergone the process, and it is no longer something one would have to keep as a secret.

  • News & article

    Tradition and transition

    Life, Napamon Roongwitoo, Published on 29/01/2014

    » The sight and sound of construction brings eyesores and promises. Chinatown, one of the Bangkok's oldest neighbourhoods, is undergoing a significant transformation, and for those who make a trip there during the Chinese New Year festival, which begins today, the old-school charm and the signs of progress are dual pulls to the city's famous quarters.

  • News & article

    Winning instincts

    Muse, Napamon Roongwitoo, Published on 09/11/2013

    » There is something endearingly simple about Tory Burch, founder of a multimillion-dollar brand of the same name, that immediately makes people warm to this elegant woman.

  • News & article

    A footprint of gucci history

    Muse, Napamon Roongwitoo, Published on 30/11/2013

    » For 60 years, distinguished gentlemen - actors, designers, politicians, millionaires and style icons - have worn Gucci's famous loafers. From their introduction, little has changed. Unaffected by fleeting fashion trends, the shoes have remained constant throughout six decades, and have thus obtained iconic status in the fashion industry.

  • News & article

    Ma(s)king a difference

    Muse, Napamon Roongwitoo, Published on 17/08/2013

    » Linda Wang has always been passionate about beauty. While studying at the Ohio State University for a degree in fashion merchandising, she worked part-time at a spa/salon as a make-up artist.

  • News & article

    Value of voice

    Muse, Napamon Roongwitoo, Published on 24/08/2013

    » Artima Suraphongchai grew up in a family that does not view advertising as a consumer, but as a critic. After all, her father is Vinit Suraphongchai, the working committee chairman of Adfest, an advertising festival for Asia-Pacific. His work has exposed Artima and her sister to the immense amount of creativity that goes into creating an advertising campaign, and she can never look at any advertisement merely at its face value.

  • News & article

    Saving up is not hard to do

    Muse, Napamon Roongwitoo, Published on 04/05/2013

    » The nesting instinct - the urge to focus on all manner of home projects - is common during pregnancy, but it is a part of a woman's nature, pregnant or not. This is why women are usually trusted to manage the home, keep track of the budget and buy groceries. They are just, naturally, better home makers.

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