TECH

How GenAI can add to creativity

Business, Detlef Reis, Published on 21/02/2024

» Since the end of 2022, ChatGPT and other new generative artificial intelligence (GenAI) tools have begun to disrupt long-established business processes, functions and professional roles, with the prospect of significantly boosting productivity, effectiveness and speed. But how can these tools augment human creativity? And in particular, how can we employ GenAI in workable, meaningful ways in the creative process?